This BA (Hons) degree is designed for students pursuing a career in Media and Communications. You will gain a critical understanding of today's new media culture including internet platforms, social media, digital advertising and influencer culture, allowing you to develop the skills you need to shape the future of this sector.At City we have a long history in teaching media-based courses. Our BA Media and Communications provides you with a broad understanding and intensive academic study of today’s new media and communication culture, including social media and promotional media and culture. Our course allows you to try out, critically evaluate and apply aspects of media production as well as communication, PR and advertising. You will learn the intellectual tools and business savvy necessary to understand the big picture of media and creative industries and the ethical questions that pertain to creatives’ working lives. Your core modules teach you about digital content creation and the operations of global media industries. In your elective modules you can opt into more specialist and practical elements of media production, advertising and a variety of communication strategies.Duration - 4 years with placement or study abroad year