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MSc - Master of Science
Henley Business School
Full Time
SEP-25
1 year
Select a course option
MSc - Master of Science
Henley Business School
Full Time
SEP-25
1 year
Select a an exam type
Overview
This programme is designed to provide students with a comprehensive understanding of marketing and marketing Strategy and the opportunity to specialise on the core contemporary aspect of Sustainable Marketing.
The compulsory marketing modules explore the key concepts upon which modern marketing practice is based. Students are provided with a broad analytical toolkit that will enable them to understand why marketing is so central as a feature of business activity; when and how marketing strategies can be developed on a global scale; the relationship between firms and consumers, the role of marketing in shaping social change and responding to sustainability issues; and the way in which marketing is undertaken between firms. In addition, the programme requires students to develop the kind of critical understanding of business strategy, research methods, responsibility and ethics that would be expected of any marketing executive.
Students on this programme will receive a rigorous grounding in both the theory and practice of marketing, with a deliberate emphasis on the contemporary issues and developments impacting most on the discipline. The aim is to produce graduates who understand not only why firms operate the marketing practices that they do, but how these practices are likely to evolve in a complex and changing international business environment. Students will choose a dissertation or business project to apply their learnings to aspects of Sustainable marketing pathway.
How can Henley Careers work with you?
We have an award-winning careers team that will support you through your postgraduate studies and four years after graduation.
Here is how Henley Careers can help you:
Careers Consultant appointments: Our Careers Consultant are here to help and support you with any careers related concern that you might have. Whether it’s CV advice, practicing for an interview, providing feedback if applications aren't successful or support planning your career goals. We are here to help empower you to progress in your career.
Events: Henley Careers organise numerous events aimed to help you build your confidence, develop the skills employers are looking for. Additionally, network with employers and expand your industry knowledge.
Alumni support: You can continue to book one-to-one appointments with your Careers Consultant and use our online resources. For up to four years after graduating we’re here to help and support in your career.
Career Smart: Get a head start in securing a graduate job by taking part in our online course, Career Smart. You can expect to learn about the graduate recruitment cycle in the UK. As well as where to look and how to start applying to jobs, and the different roles available to you.
Undergraduate degree: Minimum 2:1 or the equivalent from an Internationally recognised university.
Students living in
Domestic
£14,500 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£27,000 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£27,000 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.