Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.This programme is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.You will have the opportunity to complete a one-year work placement or international year abroad, which will be reflected in the award title Marketing (with Professional Practice), or Marketing (International Study Year). Those who choose not complete a placement or year abroad will receive a BSc (Hons) Marketing award, or equivalent exit award.