Marketing degree covers the entire process from initial product design through to launch and promotion. An exciting mix of creativity, theory, analysis and planning, this course offers unique insights into this integral part of business. Interested in why some products take off while others flop? Curious how brands manage their image in the digital age? You’ll deepen your understanding and hone your marketing skills before applying them in practice across a range of industries. We’ll teach you how to make product offerings irresistible to customers and what goes into producing effective promotional campaigns. Consumers are under the spotlight too as we dig into what drives their behaviour and purchase decisions. Release your inner entrepreneur and find out what goes into running a business on our optional Graduate Enterprise module. You’ll set up a company with your peers, taking on the challenge of marketing and promotion. A professionally recognised degree This marketing degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your marketing degree and one additional year after graduation. On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.