Curious about studying Marketing with Placement (27 months) MScat Brunel University of London? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Brunel University of London
Full Time
Jan 2027
27 Month
This course offers valuable and career enhancing pathways to study contemporary marketing principles and theories that are grounded in academic research and real world practice. The course is accredited by the Chartered Institute of Marketing (CIM), and it is possible to gain sought after CIM qualifications in professional marketing and become a member while studying at Brunel Business School. You can obtain the CIM Certificate or Diploma in Professional Marketing at an approved training centre, and you have certain exemptions from the courses. You will develop vocational and creative skills, systematic and critical thinking, and expertise that will enable you to generate, implement, and evaluate marketing and branding activities that will deliver value to employers and customers. Cutting edge academic and applied knowledge and experience can be obtained from all our modules whose teaching is grounded in the global practice of marketing in the twenty-first century. Careers and your future The course offers an excellent preparation for a career in marketing or associated fields, and in a myriad of organisations which require marketing services. We were one of the first business schools to offer postgraduate placements and you can now put your learning into practice through our six to twelve week or year-long work placement option. Find out more on our work placements page. Our programmes are built with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number of job roles, including: Business analyst; Business development manager; Marketing manager; Media buyer/planner; Management consultant; Project manager; Sales executive; Web content manager.
Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.
Understanding process, theory, social impact and ethics of marketing communications.
Developing insight and investigative ability to conduct research in developing and implementing market strategies across international sectors.
Taking the basic marketing concepts and contrasting them with newer relational and service-based perspectives in a module that is designed to be motivational, creative, applied and relevant to today?s marketing practice.
Develop a critical understanding of how external and internal factors (psychological, social, cultural and economic factors) inform and influence marketing decisions and consumer behaviour in personal buying situations
Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.
The module aims to provide a critical understanding of current theory and practice of Brand Management field including academic theories, frameworks and models within a business context. Students will be given opportunities to discuss current important issues in the field with a view to developing critical skills of evaluation and appraisal.
This module aims to provide a critical understanding of the practice and theoretical foundation of Digital Marketing. This includes a combination of academic theories, frameworks and models within a business context and contemporary strategic and operational approaches.
£14,435 full-time; £1,385 placement year
4.2Brunel University of London, founded in 1966, is a leading technology university renowned for its education and research...
