With a BSc Marketing (Study Abroad) degree from Lancaster, you will be ready for a successful career in an industry always at the leading edge of society. Our highly-flexible course structure offers you the opportunity to choose your own pathway through your studies. You can choose to study modules in brand strategy, social media management, or digital marketing, and shape your future. Studying Marketing at Lancaster helps you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models and the skills you need in a wide range of roles. You will tackle critical questions, such as: Why do people buy a product How are influencers changing the marketing landscape And, what are the ethics behind collecting consumer dataYou will spend your third year at a partner university, usually in Europe or North America or Australasia, where you will study various modules. The chance to study in another country will give you an invaluable international perspective.You focus completely on marketing from the start, cover management aspects and marketing’s crucial role in a company’s success, and gain an understanding of consumers. We help craft the skilled professionals who can develop, design and implement marketing programmes, processes and activities essential for any successful business.