Develop a critical, reflective and creative approach to the study of marketing, PR and digital communications.

Gain valuable professional skills and specialist knowledge in both marketing and public relations.

As part of your course you’ll:

Explore a range of topics, from digital marketing to reputation management and campaign development to customer relations

Understand and positively respond to the changing technological, political, ethical and legal contexts within which organisations currently operate

Take a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector

Your employability is at the heart of this course, so you’ll have a wealth of opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.

As well as the chance to work with a variety of employers, you’ll have access to our specialist facilities, including the Simulation Suite where you can replicate real-life PR scenarios and a media suite.

You’ll have the opportunity to attend the annual CIPR guest lecture series as well as Leeds Business School’s guest lecture programme. Previous speakers include the past Chair and President of the Academy of Marketing, Kitty McGee, who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, Russell Craig Senior, Director of Media and Community Relations at Asda, and the Editor of Cosmopolitan magazine.

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Career Prospects

As a graduate with knowledge and expertise in both marketing and PR, the opportunity to work in a variety of roles and functions across different industries will be open to you. You might decide to apply for work in a digital agency or in a global organisation as a communications professional, or you could choose to set up on your own as a freelance copywriter. Alternatively, you may wish to pursue further study with one of our postgraduate courses. Whatever, you choose to do, you will be supported by a team of experienced marketing and PR professionals who have successful working relationships with many key stakeholders in and around Leeds.