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MSc - Master of Science
John Anderson Campus
Full Time
SEP-25
12 Months
Select a course option
MSc - Master of Science
John Anderson Campus
Full Time
SEP-25
12 Months
Select a an exam type
As an MSc Marketing post-graduate student you join one of the first Marketing Departments established in the UK. Strathclyde Business Schools Department of Marketing draws on more than fifty years of internationally leading research, innovation and impact, and global engagement to deliver an outstanding student experience. MSc Marketing offers research-led teaching and industry input to shape students to tackle grand challenges in marketing and wider society.
MSc Marketing is suitable for non-business graduates who want to pursue a career in this area.
Students develop an understanding of marketing theory and practice in relation to individuals, organisations and wider ecological and societal issues.
This reflects the dynamic and technologically innovative nature of contemporary marketing, spanning the private, public and third sectors.
Our Masters of Marketing Programme covers core Marketing theory and practice relating to Strategy, Consumers, Research and Sustainability. This provides a basis for more specialised study tailored to your future career and skills development.
Key features of the course include:
a teaching team with demonstrated research excellence spanning a wide variety of Marketing disciplines.
experiential learning via case studies and high-calibre industry collaborations and speakers.
capstone projects with the opportunity to lead a theory-based or practice-based research project.
skills-based teaching focused on transferable skills and employability prospects.
Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.
What you'll study
All MSc Marketing students study six core marketing classes: Strategic Marketing Management, Consumer Behaviour, Marketing Research in a Digital Age, Brand Management and Strategy, Key Skills and Social Responsibility & Sustainability. You will then select further classes from a number of elective classes that reflect current diversity in contemporary marketing practice. This taught component will be covered in Semesters 1 & 2, which run for 12 weeks respectively.
In Semester 3, you will undertake a capstone research project. Youll chose one of two pathways: a theory-based Marketing Dissertation or a practice-based Marketing-Works Live Project.
Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline. A Business degree may be considered, provided it does not contain significant marketing components.
Students living in
Domestic
£1,400 month
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£1,400 month
Students from England
£1,400 month
Students from Scotland
£1,400 month
Students from Wales
£1,400 month
Students from Northern Ireland
£2,592 month
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£2,592 month
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
The University of Strathclyde is a leading international technological university which offers a diverse range of postgraduate...
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