The Royal Holloway MSc Marketing is a unique inter-disciplinary one-year course, providing cutting-edge insights into consumer markets, aimed at developing your professional and practical skills as a marketing manager.

This course is certified by the Chartered Institute of Marketing (CIM) and taught by one of the largest marketing departments in the Greater London area, with world-class expertise in areas such as digital marketing, data analytics, services marketing, consumer psychology, consumer culture, tourism and sustainability.

The course is aimed at students who have a keen interest in developing a deep and comprehensive understanding of marketing practice from a multiplicity of perspectives. Through our unique inter-disciplinary approach, you will develop your knowledge of marketing’s contemporary challenges, from the advent of artificial intelligence to the climate crisis. You will build a solid knowledge and understanding of contemporary issues based on state-of-the-art research and practical case materials, giving a well-rounded, challenging and innovative insights into marketing practice and consumer behaviour.

As a student in the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

Your future career

On graduating you will join an internationally diverse cohort of alumni that work in various sectors of the marketing industry, from artificial intelligence agencies to branding consultancies. You will have acquired the generic skills needed in order to build a versatile, in-depth and practical understanding of a world increasingly defined by consumerism and the role played by marketing activities.