Become an expert in marketing theory and practice. You'll develop the key marketing skillset you'll need for an exciting career in the industry.Add value to your existing undergraduate degree with this master’s qualification. You’ll develop key marketing skills and learn to generate innovative solutions to complex challenges faced in industry. As part of this course, you’ll:Gain a broad overview of marketing in the post digital era and understand how to use your knowledge to help steer businesses to success in a global economyExplore the psychological and sociological aspects of consumer behaviourLearn how to plan and implement effective communication campaignsPractise identifying the characteristics of successful brands, and understand techniques used to manage themDevelop an understanding of the planning, implementation, and measurement of social media marketing campaignsDevelop sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics