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MSc - Master of Science
Main Site
Online
SEP-25
2 Years
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MSc - Master of Science
Main Site
Online
SEP-25
2 Years
MSc - Master of Science
Main Site
Online
MAY-25
2 Years
MSc - Master of Science
Main Site
Online
JAN-26
2 Years
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CourseOverview:
Inthepublic,private,andnot-for-profit'sectors,marketingisnowrecognisedasfundamentaltogeneralmanagementdecision-makingandiswidelyconsideredacriticalbusinessfunction.Developingessentialmarketing'skillscanmakeyoupivotalto'strategicdecision-making.These'skillsincludeinformingandleadingonmarkets,driving'strategyandincome,managingcustomers,andmonitoringcompetitors.
Asaresult,thisfullyonlineMScinMarketingcanprepareyouforabroadrangeofmarketing,management,andconsultingcareers.You'llbeequippedtonegotiatethechallengesofhighlycompetitiveglobalmarkets.Thisincludesleadingactivitiesrangingfrommarketing,brand,andcommunicationstobusinessdevelopmentandoperationsmanagement.
Whatyou'll'study
Thiscourseblendstheory,research,andpracticalexerciseswithareviewofthelatesttrendsandtechniques.Asaresult,thecurriculumofthisonlineMScinMarketingisbothbroadanddeep.Itaimsto'solidifyyourunderstandingofthevariousfunctionsofmarketing,includingconsumerbehaviour,marketingprinciples,marketing'strategyandresearchmethods.
Youlllearnhowtoidentifyandpresent'solutionstotacklevariousmarketingissuesandchallengesforbusinessesoperatingatthelocal,national,orgloballevel.Youllcoverfundamentalmarketingprinciplesaswellas'specialistandemergingmarketingtopics.Theserangefrom'sustainabilityandcorporate'socialresponsibilitytomaximisingBigDataandgeneratedcontent.
CareeroptionsinMarketing
Thecourseisideally'suitedtomarketingprofessionals'seekingtoprogresstodirector-levelpositionsorgeneral'seniormanagementroleswhichrequire'strategicthinking,planning,andmanagement.
Duringthecourse,whilecoveringthemajormarketingconceptsandprinciples,youwillapplyyourlearningtoreal-life'situationsthroughcase'studiesandpracticalexercises.Thisdevelops'skillsyoucanapplyintheworkplace'straightaway.Forexample,itincludesdigitalcampaignplanningordatainterpretationusing'specialistanalytics'software'suchasQualtricsandMintel.
Theadvancedmarketing'skillsandexpertiseyougainwillprepareyoufor'strategicpositions.Thesecouldinvolvedevelopingmeaningfulbusiness'solutionsacrossvarious'sectors,fromretail,health,andtechnologytoeducation,charity,andgovernment.Youcanworkin-house,foramarketingorconsultingfirmoreven'startyourowncompany.
Standard requirements
A minimum high 2:1 undergraduate Bachelors (honours) degree in a social science-related area with a final mark of at least 65% or above in the UK marking scheme. If you are still studying, you should be achieving an average of at least 65% or above in the UK marking scheme.
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a master's or PGDip).
Students living in
Domestic
£9,630 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£9,630 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£9,630 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
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