Whether youre working as a brand manager, market research analyst or digital marketing strategist youll need excellent marketing know-how to navigate the diverse challenges and exciting opportunities that come your way.

Weve designed the Marketing MSc to balance the study of marketings fundamental topics and their practical application provide you with expertise that can open doors to diverse career opportunities, such as creative director, brand manager, or content creator.

Youll analyse consumer behaviour, encompassing the psychological, social and ethical factors that shape consumer decisions. The multifaceted area of brand management is examined, gaining practical skills in applying brand concepts and reflecting on ethical and sustainability considerations. To develop your innovative thinking and practical marketing skills youll explore the critical role of creativity in producing distinctive and impactful marketing strategies targeted at diverse audiences. Youll also gain essential skills to manage the complexities of marketing internationally, from global market segmentation and positioning to competitive strategies with a focus on what the ethical and cultural influences may be.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. Youll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal. If youve chosen our Marketing with Placement route, this follows taught elements of the programme and you'll be supported in identifying a suitable placement opportunity.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business Schools Sustainability Passport youll demonstrate your ability to incorporate sustainability practices in a professional context.

Duration of study

• 12 months full time Marketing (MSc) or 24 months full time Marketing (MSc) with Placement