Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:marketing theorymarketing mixescurrent issues and future trends of marketing.At the same time, you will engage with a number of relevant issues, including:brandingcustomer relationship managementdigital marketinggreen marketing.Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.Start Date: October 2024 Duration: One year