Continuous changes in global markets and technology mean that marketing managers need the skills to be able to adapt to a marketing landscape that’s in constant flux. Today’s Chief Marketing Officers need to develop not just the short term marketing plans but the longer term future strategies for their organisations.
This four-year degree helps shape and build you as a future marketing leader, with a year in industry central to your learning experience.
This degree provides an all-round understanding of marketing and includes a study of key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will also study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition to this you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen.
During the course of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. In addition to your academic modules, you will also take two modules which are specifically designed to help prepare for and later reflect on your year’s placement in industry.
Your industry placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have spent this year working with multinational companies such as The Walt Disney company, Boots and Nike, whereas others have secured roles with marketing agencies, charities and local organisations.
Your final year allows you to reflect on your real-world experience and develop a portfolio of work to impress at any job interview. Past graduates have gone on to positions as Marketing Executives, Assistant Brand Managers and Management and Marketing Officers.
Careers
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
