Curious about studying Marketing MAat London Metropolitan University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MA - Master of Arts
Holloway Campus
Part Time
Jan 2027
2 Year
This master's degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations. The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment. The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general. In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules. The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You'll become independent and reflective learners, able to continue your learning in your chosen profession.
This module is designed to provide you with the theoretical knowledge and key industry-standard skills needed to develop a successful career within the growing and dynamic advertising industry.
This module provides you with the opportunity to work on specific business issues that organisations are facing. Utilising your competences of handling and managing business challenges, starting from problem identification and concluding with solution-related recommendations, thus encouraging research into real world business issues impacting organisations.
This module will equip you with Masters-level skills and awareness of the challenges and opportunities within the everchanging digital ecosystem. You will be able to critically explore the theoretical frameworks and models which are relevant to digital and social media marketing practice. You will look at the development and planning of supporting technologies for digital marketing and examine digital channels and their suitability for inclusion for effective integrated marketing programmes and campaigns.
This module provides students with the opportunity to undertake research projects on specific research questions related to their course. Students will critically investigate issues cognate to their programme of study. The aim will be to make proposals or recommendations for the future and / or a contribution to extant theory. Students are expected to utilise appropriate investigative techniques and standards of data collection and analysis as they write their postgraduate research-based dissertation.
The module provides you with practical insight into research methods and techniques utilised by both marketing practitioners and marketing academics. The module will introduce you to different ontological, epistemological and axiological assumptions as well as methodology, methods and techniques. Besides learning the basics of research problem formulation, literature review and questionnaire design, sampling and methods for data collection, the module will introduce you to a variety of statistical methods using the latest version of SPSS/Excel and qualitative data analysis techniques, with an emphasis on the interpretation and use of results. You will be able to address reliability and validity issues in qualitative and quantitative research.
This module is one of three triple-weighted module alternatives open to students (alongside the dissertation and the consulting report). The module provides you with the opportunity to showcase your professional skills in the execution of business-related tasks and experiential learning in the form of a work placement. When executing business tasks, successful practitioners are able to critically evaluate organisational matters and apply their knowledge to contribute strategies, ideas, recommendations and solutions that add value to their organisation. Furthermore, successful practitioners actively develop and shape their own behaviour, capabilities and identity. By critically reflecting on their experiences in work, they are able to develop their own capabilities and skills, and have the ability to understand how they personally add value to an organisation. It is the development and application of these capabilities in a professional context that is explored in this module.
You will gain the knowledge and key industry-standard skills needed to help you develop a successful career within the growing and dynamic public relations (PR) industry. The module provides you with an opportunity to develop and improve your public relations campaign planning and management skills from a position of knowledge and clarity of objectives that a fundamental grasp of communications strategy should deliver.
In this module, you will be introduced to the concept of retail design as an intrinsic part of marketing strategy in order that you acquire a sophisticated and theoretically informed understanding of how the various players in the retail environment interact in catering to consumers? needs in addition to maximising profitability.
Retailing is a growing and dynamic industry which has significant impact on an economy. Some retailers in the market have annual turnover bigger than some countries, while others (SMEs) have a more modest turnover, but are essential in a growing economy.
This module critically explores the strategic aspect of marketing management. It includes the essentials of marketing theory and offers a structured approach to identifying, understanding and solving marketing problems. The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors.
This module critically explores the strategic aspect of marketing management. It includes the essentials of marketing theory and offers a structured approach to identifying, understanding and solving marketing problems. The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors.
May vary annually and there may be additional fees.
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