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MSc - Master of Science
John Anderson Campus
Full Time
JAN-26
12 Months
Select a course option
MSc - Master of Science
John Anderson Campus
Full Time
JAN-26
12 Months
Select a an exam type
As an MSc Marketing postgraduate student you join one of the first marketing departments established in the UK.
Strathclyde Business Schools Department of Marketing draws on more than fifty years of internationally leading research, innovation and impact, and global engagement to deliver an outstanding student experience.
MSc Marketing offers research-led teaching and industry input to shape students to tackle grand challenges in marketing and wider society.
MSc Marketing is suitable for non-business graduates who want to pursue a career in this area
Students develop an understanding of marketing theory and practice in relation to individuals, organisations and wider ecological and societal issues
This reflects the dynamic and technologically innovative nature of contemporary marketing, spanning the private, public and third sectors
Our Masters of Marketing Programme covers core Marketing theory and practice relating to Strategy, Consumers, Research and Sustainability. This provides a basis for more specialised study tailored to your future career and skills development.
Key features of the course include:
a teaching team with demonstrated research excellence spanning a wide variety of Marketing disciplines.
experiential learning via case studies and high-calibre industry collaborations and speakers.
capstone projects with the opportunity to lead a theory-based or practice-based research project.
skills-based teaching focused on transferable skills and employability prospects.
Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.
What you'll study
Your first semester will comprise core marketing classes:
Strategic Marketing Management
Consumer Behaviour
Marketing Research in a Digital Age
Key Skills
In the second semester, you'll work towards more specialised study, relating to:
Brand Management
Social Responsibility & Sustainability
e-Marketing
Retail Marketing
Destination Marketing
Integrated Marketing Communications.
Over the Autumn term, you'll undertake a capstone research project. Youll choose one of two pathways:
a theory-based Marketing Dissertation
a practice-based Marketing-Works Live Project
Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline. A Business degree may be considered, provided it does not contain significant marketing components.
Students living in
Domestic
£1,388 month
Students from Domestic
The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry
£1,388 month
Students from England
The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry
£1,388 month
Students from Scotland
The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry
£1,388 month
Students from Wales
The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry
£1,388 month
Students from Northern Ireland
The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry
£2,354 month
Students from EU
The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry
£2,354 month
Students from International
The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry
The University of Strathclyde is a leading international technological university which offers a diverse range of postgraduate...
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