Marketing (January) MSc
University of Strathclyde
Student rating
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( 4.4) View reviews

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Different course options
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Qualification

MSc - Master of Science

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Location

John Anderson Campus

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Study mode

Full Time

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Start date

JAN-26

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Duration

12 Months

Course info

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Qualification

MSc - Master of Science

Location

John Anderson Campus

Study mode

Full Time

Start date

JAN-26

Duration

12 Months

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Subjects

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Marketing
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Location

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Domestic
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England
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Scotland
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Wales
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Northern Ireland
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EU
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Course info

As an MSc Marketing postgraduate student you join one of the first marketing departments established in the UK.Strathclyde Business Schools Department of Marketing draws on more than fifty years of internationally leading research, innovation and impact, and global engagement to deliver an outstanding student experience.MSc Marketing offers research-led teaching and industry input to shape students to tackle grand challenges in marketing and wider society.MSc Marketing is suitable for ...Read more

As an MSc Marketing postgraduate student you join one of the first marketing departments established in the UK.

Strathclyde Business Schools Department of Marketing draws on more than fifty years of internationally leading research, innovation and impact, and global engagement to deliver an outstanding student experience.

MSc Marketing offers research-led teaching and industry input to shape students to tackle grand challenges in marketing and wider society.

MSc Marketing is suitable for non-business graduates who want to pursue a career in this area

Students develop an understanding of marketing theory and practice in relation to individuals, organisations and wider ecological and societal issues

This reflects the dynamic and technologically innovative nature of contemporary marketing, spanning the private, public and third sectors

Our Masters of Marketing Programme covers core Marketing theory and practice relating to Strategy, Consumers, Research and Sustainability. This provides a basis for more specialised study tailored to your future career and skills development.

Key features of the course include:

a teaching team with demonstrated research excellence spanning a wide variety of Marketing disciplines.

experiential learning via case studies and high-calibre industry collaborations and speakers.

capstone projects with the opportunity to lead a theory-based or practice-based research project.

skills-based teaching focused on transferable skills and employability prospects.

Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.

What you'll study

Your first semester will comprise core marketing classes:

Strategic Marketing Management

Consumer Behaviour

Marketing Research in a Digital Age

Key Skills

In the second semester, you'll work towards more specialised study, relating to:

Brand Management

Social Responsibility & Sustainability

e-Marketing

Retail Marketing

Destination Marketing

Integrated Marketing Communications.

Over the Autumn term, you'll undertake a capstone research project. Youll choose one of two pathways:

a theory-based Marketing Dissertation

a practice-based Marketing-Works Live Project

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
13/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
12th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
32nd
What students say
A
Amina
03 Dec 24

I like everything..Read more

S
Sanjay
03 Dec 24

The best experience is the hospitality and the identity of strathclyde. Weather could be the a challenging part not the cold but the rain which makes it worse..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline. A Business degree may be considered, provided it does not contain significant marketing components.

 

 

Tuition fees

Students living in

Domestic

£1,388 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry

£1,388 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from England

The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry

£1,388 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Scotland

The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry

£1,388 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Wales

The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry

£1,388 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry

£2,354 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry

£2,354 month

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The mentioned fee is for 2024/25 entry; There may be a slight increase in 2025/26 entry

IDP Connect

Latest reviews

Latest Marketing reviews

Marketing
Marketing
A
Amina
03 Dec 24
Finance & Marketing BA (Hons)
I like everything...
Read more
S
Sanjay
03 Dec 24
Marketing (January) MSc
The best experience is the hospitality and the identity of strathclyde. Weather could be the a challenging part not the cold but the rain which makes it worse...
Read more
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How Marketing students rated:

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( 4.4) 1,620 reviews
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Uni info

University of Strathclyde
University of Strathclyde , Glasgow

The University of Strathclyde is a leading international technological university which offers a diverse range of postgraduate...

Student rating
( 4.4) View reviews
CUG ranking
32nd
University of Strathclyde
16 Richmond Street Glasgow G1 1XQ United Kingdom
Nearest train station: High Street Glasgow  0.1 miles away
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