OVERVIEW

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique "practice" based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

The extended course is perfect if you want a degree in marketing but you don't meet the standard entry requirements.

HOW YOU'LL BE ASSESSED

You will be assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge.

We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.