Marketing (Consumer Behaviour Insights) BA (Hons)
University of Gloucestershire
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( 4.2) View reviews

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Oxstalls Campus - Gloucester

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Study mode

Full Time

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Start date

23-SEP-24

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Duration

3 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Oxstalls Campus - Gloucester

Study mode

Full time

Start date

23-SEP-24

Duration

3 Years

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Subjects

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Psychology
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Marketing
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A level
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UCAS Tariff
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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T Level
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England
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Scotland
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Wales
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Northern Ireland
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EU
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Course info

**Why Marketing (Consumer Behaviour Insights)?**Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds. This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry ...Read more


Why Marketing (Consumer Behaviour Insights)?

Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds. This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the University. The course is underpinned by a deep understanding of professional practice and academic concepts.You’ll learn in the new state-of-the-art School of Business and Technology at our Oxstalls campus, giving you access to facilities including a consumer behaviour lab, to technology such as body scanners and to world-leading marketing simulation software, BrandPRO. This will help equip you with the knowledge and skills to utilise modern-day marketing practices including the innovative management of virtual online stores. As well as drawing on the expertise of experienced lecturers, you’ll benefit from placement opportunities and the chance to build entrepreneurial knowledge and practical employment skills, working on live projects and engaging with real businesses through The Growth Hub, also based at our Oxstalls campus.


Why University of Gloucestershire?

At University of Gloucestershire, we’ve been encouraging students to meet every ambition since 1847. Join us and you’ll benefit from our three UoG promises:


1. UoG Career Promise

– if you are not in a job 6 months after graduating, we’ll guarantee you 6 months of free support post-graduation should you need it, followed by the offer of a paid internship and lifetime career coaching* (*eligibility conditions apply).


2. UoG Accommodation Promise

– we guarantee all first-year students accommodation on, or near, the campus you’re studying at.


3. UoG Connections Promise

– whilst at UoG, you’ll find the connections to reach your goals. With over 4,000 placements and more than 60 clubs and societies to join, you’ll make connections for life. Our ambition is boundless. Experienced lecturers promote a real-world ethos and treat our students as more than just a number. Alongside our strong support system, guest speakers, networking events and influential partnerships will help you prepare for life after graduation, whether that be in a successful career in your field or onto further study. Students never tire of finding inspiration here in the unique county of Gloucestershire – innovation and bravery thrive here. Cheltenham and Gloucester offer the best of city and country living, with the rolling hills of the Cotswolds paired with vibrant nightclubs and stunning parks in the bustling town and city centres.


After the course

Your story doesn’t end with us at graduation. We support our graduates to balance purpose with ambition, and 96% of University of Gloucestershire graduates are in work or further study within six months of completing their course*.*Graduate Outcomes Survey published 2023 and based on 2020/21 leavers.


Experience an open day

Key stats

Psychology
WUSCA ranking
WUSCA student ranking
These are the 2023 rankings, based on ratings given by past and current students.
42/81
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2024
103rd
CUG Ranking
CUG Ranking
Source: Complete University Guide 2024
98th
What students say
E
evie
12 Dec 23

The teaching is very good and all the staff are supportive of students..Read more

V
Viktoria
24 Jan 23

Modules

Modules (Level 4)
Modules (Level 5)
Modules (Level 6)
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Entry requirements

Exam type

A level

A level:

BCC Grades / Points required

UCAS Tariff:

104 Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DMM Grades / Points required

T Level:

M Grades / Points required

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£15,450 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£15,450 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

UCAS/IDP Connect

Latest reviews

Latest Behavioural Psychology reviews

Behavioural Psychology
Behavioural Psychology
Marketing
E
evie
12 Dec 23
Marketing (Consumer Behaviour Insights) BA (Hons)
The teaching is very good and all the staff are supportive of students...
Read more
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Uni info

University of Gloucestershire
University of Gloucestershire , Cheltenham

Spread across three picturesque campuses, the University of Gloucestershire (UoG) offers a broad range of undergraduate and...

Student rating
( 4.2) View reviews
CUG ranking
98th
University of Gloucestershire
Oxstalls Lane Longlevens Gloucester Gloucestershire GL2 9HW United Kingdom
Nearest train station: Gloucester  0.5 miles away

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