Marketing (Consumer Behaviour Insights) BA (Hons)

**Why Marketing (Consumer Behaviour Insights)?**Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds. This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry ... READ MORE

**Why Marketing (Consumer Behaviour Insights)?**Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds. This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the University. The course is underpinned by a deep understanding of professional practice and academic concepts.You’ll learn in the new state-of-the-art School of Business and Technology at our Oxstalls campus, giving you access to facilities including a consumer behaviour lab, to technology such as body scanners and to world-leading marketing simulation software, BrandPRO. This will help equip you with the knowledge and skills to utilise modern-day marketing practices including the innovative management of virtual online stores. As well as drawing on the expertise of experienced lecturers, you’ll benefit from placement opportunities and the chance to build entrepreneurial knowledge and practical employment skills, working on live projects and engaging with real businesses through The Growth Hub, also based at our Oxstalls campus.**Why University of Gloucestershire?**We’ve been using our expertise to support and inspire students since 1847. Join us and you’ll benefit from a wide range of courses and professional-standard facilities in the beautiful, historic surroundings of Cheltenham and Gloucester.Our vibrant and tight-knit community of over 10,000 students and staff means you will enjoy a diverse range of sports clubs, societies and activities whilst making friends for life and securing valuable professional connections.Our specialised and experienced lecturers treat our students as more than just a number, and care about their futures. Alongside their support, guest speakers, networking events and work placements will help you prepare for life after graduation, whether that be in a successful career in your field or onto further study.Our students never tire of finding inspiration here in the dynamic county of Gloucestershire. Cheltenham and Gloucester offer the best of city and country living, with the rolling hills of the Cotswolds paired with vibrant nightclubs and stunning parks in the bustling town and city centres.**After the course**Your story with us doesn’t end at graduation. We are proud of our record that 92% of University of Gloucestershire graduates are in work or further study within six months of completing their course*, and throughout your studies we are committed to working with you to develop your future plan.*Graduate Outcomes Survey published 2021 and based on 2018/19 leavers.**Experience an open day**Book yourself a place at a University of Gloucestershire open day at www.glos.ac.uk/BookAnOpenDay. Our open days have been designed to inform you, inspire you, and help you make the right decision about your next step. It’s your chance to see the university for yourself, get a real insight into what we're about and meet your potential course tutors and lecturers. Our friendly student ambassadors will also be on hand to show you round your campus. **To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on enquiries@glos.ac.uk or call 03330 14 14 14.**