The information does not usually directly identify you, but it can give you a more personalised web experience.
You can accept all, or else manage cookies individually. However, blocking some types of cookies may affect your experience of the site and the services we are able to offer.
You can change your cookies preference at any time by visiting our Cookies Notice page. Please remember to clear your browsing data and cookies when you change your cookies preferences. This will remove all cookies previously placed on your browser.
For more detailed information about the cookies we use, or how to clear your browser cookies data see our Cookies Notice
Manage consent preferences
Strictly necessary cookies
These cookies are necessary for the website to function and cannot be switched off in our systems.
They are essential for you to browse the website and use its features.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. We can't identify you from these cookies.
These help us personalise our sites for you by remembering your preferences and settings. They may be set by us or by third party providers, whose services we have added to our pages. If you do not allow these cookies, then these services may not function properly.
These cookies allow us to count visits and see where our traffic comes from, so we can measure and improve the performance of our site. They help us to know which pages are popular and see how visitors move around the site. The cookies cannot directly identify any individual users.
If you do not allow these cookies we will not know when you have visited our site and will not be able to improve its performance for you.
These cookies may be set through our site by social media services or our advertising partners. Social media cookies enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. If you do not allow these cookies you may not be able to see or use the content sharing tools.
Advertising cookies may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see ads, but they won't be tailored to your interests.
Course summaryIncorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of
Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).
Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.
The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.
Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
You need a minimum of a lower second class honours degree (2:2). Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
Established as Britain’s first polytechnic in 1838, the University of Westminster has grown into an international community of over 19,000 students, from 165 different countries.
The university’s mission has always been to provide students from all backgrounds with the practical knowledge and personal skills they need to achieve their full academic potential. The university fosters innovation and creativity, through quality assured postgraduate courses that are informed by professional practice and inspired by research.
Through close links with nearly 200 industry partners and professional associations in London and across the world, the university creates rewarding connections between research, teaching, and enterprise, and supports students to go on to find fulfilling work after they graduate.