The two year accelerated BA (Hons) in Marketing & Communications offers a comprehensive and in-depth insight into the many different aspects of marketing in the fashion industry. You will graduate with the skills and knowledge to ensure your success in a future marketing role within the fashion industry.Marketing is an integral function in all fashion businesses, interpreting data to understand a company’s customers and competitors, which helps to inform what products are designed, produced, ... READ MORE

The two year accelerated BA (Hons) in Marketing & Communications offers a comprehensive and in-depth insight into the many different aspects of marketing in the fashion industry. You will graduate with the skills and knowledge to ensure your success in a future marketing role within the fashion industry.Marketing is an integral function in all fashion businesses, interpreting data to understand a company’s customers and competitors, which helps to inform what products are designed, produced, communicated and sold. This is an exciting time to study Marketing; the growth of online, social media and customer insight has led to growing importance of the role of Marketing and the range of roles that exist within it. Working in an industry that is undergoing such a fast pace of change requires graduates with cutting edge knowledge of digital developments.You will be introduced to the theory that underpins Marketing principles and strategies supported with application to real life industry scenarios. An ability to communicate is key for marketeers. You will develop the technical skills and aesthetic understanding to ensure you can produce, communicate and implement an effective and unique marketing proposition. To achieve this you will study specialist modules in Marketing Fundamentals, Creative Digital Skills, Visual Communications, Promotions, PR and Communication, and Digital and Social Media. The BA( Hons) Marketing & Communications in fashion degree is ideal if you want to work in the fashion industry and have the opportunity to identify opportunities and maximise them at a profit. You will need to use your creative and analytical skills side by side to think tenaciously and problem solve, often under the pressure of a tight deadline. As the range of roles is developing students with a wide range of interests can succeed in fashion Marketing and this type of career particularly suits students who like a dynamic, fast paced environment and working under pressure. . **The course also includes the FRA unique experience:**- Unique two year condensed delivery- Live Industry Projects, led by employers, to build your experience and portfolio.- A three-week industry experience each year with one of the 140 fashion retail brand partners working with the FRA – to provide hands on practical experience of different roles and gain industry contacts & experience- Industry Mentor throughout your course- Course taught by experienced fashion retail industry professionalsYou will study for three trimesters during the academic year between September and the following August (12 weeks in each) instead of the standard two. The two year programme means you will only pay fees and living costs for two years rather than the standard three.*Subject to meeting the expected levels of attendance in accordance with FRA’s Attendance Monitoring Policy.**This course is due to be re-validated during the academic year 2020/21, so course content might change to align with current business needs to enhance employability on graduation.**