- The structure of the degree unites two forces: meeting the educational requirements of a Marketing and Business undergraduate degree, and integrating the different disciplines.- You will learn about the foundations of marketing theory and practice such as product development, service design, promotion and advertising, brand management and consumer behaviour.- You will apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.- The degree will introduce you to management theory and practice, organisational behaviour, and economics. You will learn how a company works, and how marketing decisions are part of company strategy.- The degree will prepare you for work in large, multinational and small-to-medium-sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge.- You can expect to develop transferable skills in critical thinking, reflection, time management, leadership, written and verbal communication, and numeracy, and to undertake research on an individual and group basis.- Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.Please note the BSc Marketing only accepts applications for first year entry.