Marketing BA (Hons)
University of Winchester
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.1) View reviews

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Different course options
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

08-SEP-25

time
Duration

3 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Full time

Start date

08-SEP-25

Duration

3 Years

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Subjects

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Marketing
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Exam type

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UCAS Tariff
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Access to HE Diploma
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T Level
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Location

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England
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Scotland
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Wales
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Northern Ireland
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Channel Islands
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Course info

- Learn from staff with extensive industry and research experience as you engage with applied course content- Study specialist marketing modules in the key areas of research, consumer behaviour, integrated communications, management, branding, ethics and digital- Practical and applied assessment provide means to apply module knowledge- Gain vital networking and skill development on a year-long work placement, part-time work placement or our volunteering module- Our graduates take up careers ...Read more

- Learn from staff with extensive industry and research experience as you engage with applied course content- Study specialist marketing modules in the key areas of research, consumer behaviour, integrated communications, management, branding, ethics and digital- Practical and applied assessment provide means to apply module knowledge- Gain vital networking and skill development on a year-long work placement, part-time work placement or our volunteering module- Our graduates take up careers within a range of local, national and global organisations, while some start their own businessesHow do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry within diverse sectors, roles and career paths.Our three-year Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.The second year provides you with opportunities to hone your marketing management capabilities. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, work experience or research into management issues.Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison.Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
84/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
63rd
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
103rd
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 85 = 15% Drop-out rate Source: UNISTATS, 2019
15%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
80%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£21,000
UK Marketing graduate salary
£22,000
What students say
A
Ali
29 Feb 24

There is a culture of embracing the love of learning, which is embodied by the staff...Read more

M
Madeline
28 Feb 24

Best is the teaching staff, worst is the time it takes to sort out any issues..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
IDP Connect

Entry requirements

Exam type

UCAS Tariff

UCAS Tariff:

112 - 120 Grades / Points required

Access to HE Diploma:

Not currently available, please contact university for up to date information.

T Level:

M Grades / Points required

Not currently available, please contact university for up to date information.

We welcome applications from students who are completing an Access to Higher Education Diploma. We normally look for applicants to have studied a course that is in a similar subject and offers are usually made in line with our published tariff point range.

Not currently available, please contact university for up to date information.

Popular A-level subjects

Marketing

Top 5 A-levels taken by students who study this subject at uni.

Media Studies
24%
English Literature
20%
Drama
19%
Business Studies
17%
English Language
17%
HESA

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

UCAS/IDP Connect

Latest reviews

Latest Marketing reviews

Marketing
Marketing
A
Ali
29 Feb 24
Marketing BA (Hons)
There is a culture of embracing the love of learning, which is embodied by the staff....
Read more
M
Madeline
28 Feb 24
Marketing BA (Hons)
Best is the teaching staff, worst is the time it takes to sort out any issues...
Read more
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How Marketing students rated:

Student rating
( 4.4) 14 reviews
5 star
36%
4 stars
64%
3 stars
0%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.1) 821 reviews
5 star
27%
4 stars
58%
3 stars
13%
2 stars
1%
1 star
1%
Search reviews that mention

Uni info

University of Winchester
University of Winchester , Hampshire

The University of Winchester is a renowned educational institution with a 180-year history of academic excellence....

Student rating
( 4.1) View reviews
CUG ranking
103rd
University of Winchester
Sparkford Road Winchester Hampshire SO22 4NR United Kingdom
Nearest train station: Winchester  0.4 miles away

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