Marketing is about so much more than advertising. This BA (Hons) Marketing degree explores the wider role that marketing plays in business and how it can shape the behaviours of consumers and society.

On this CIM accredited course you’ll discover what makes a brand, how to develop new product concepts, and why understanding consumers is so important. You’ll specialise in topics that interest you by choosing optional modules after your first year, with the chance to study topics such as project management or B2B marketing.

You’ll finish your degree with an in-depth understanding of how marketing can grow an organisation, and with experience working on a range of practical projects to boost your marketing portfolio. You’ll learn to create effective communications, apply your skills and knowledge to real-life scenarios, and work with live clients throughout your studies.

When you graduate you’ll already have experience of industry standard software such as Hubspot and Excel, with opportunities to earn certifications in these softwares as you study.

If you choose to complete an industrial placement year after your second or third year, you’ll have a year of industry experience too.

You’ll enter the job market ready to apply your marketing skills in any sector that interests you - whether you want to work in a specific area of business, for a marketing agency, or as a freelancer.

Course highlights
Explore the key foundations of marketing, such as consumer behaviour and brands, and focus on the areas that really interest you in your second and third years

Work on live briefs with real clients as part of your assessments

Use the same software used in industry

Earn additional certifications in areas such as SEO and Google Analytics as part of your degree

Network with industry speakers and explore how marketing is used across different sectors

Learn from teaching staff who have worked in industry and are actively researching the rapidly changing world of marketing

Secure a paid placement year with the support of our dedicated Placement Team

Opt to do a foundation year with ICP to get uni-ready ahead of this course, then take up a guaranteed place on this full Bachelor's degree when you successfully finish your foundation year

4 years sandwich with work placement