Richmond is the only university in the UK where the degree programmes are based on the US educational approach, which takes four years to complete. However, with our new programme structure students can complete it in three years. Applicants can leverage their A Levels or equivalent qualifications to fast-track their degree, often completing it in just three years. For example, UK A Levels grades BBC-BBB and above are counted as credits for the first year of the degree.

With our unique American liberal arts and UK combined approach to teaching, our undergraduate degrees ensure students receive a well-rounded learning experience, nurturing critical thinking, effective communication, and problem-solving skills. Students explore diverse perspectives and develop a broad understanding of the world, preparing them for a variety of career paths.

Students will take the following degree paths based on their previous qualifications achieved. There are three different paths to achieve the degree.

• Entry to year two based on your entry qualifications
• Entry to year one based on your entry qualifications
• Entry to year two: Students meeting entry criteria but missing up to 24 US transfer credits (Potential to complete in three years with summers). This option allows US students to seamlessly transfer credits between US universities.

Our BA (Hons) Marketing programme at Richmond American University London is designed to equip you with the skills and knowledge needed to excel in the dynamic world of marketing. Prepare to influence audiences across multiple channels and make a real impact in the marketplace.

Overview of your academic journey:

• Year 1: Build a strong foundation in business and marketing fundamentals, developing critical thinking skills and exploring the impact of events like Brexit and Covid-19
• Subsequent Years: Deepen your knowledge of digital marketing, exploring various channels, customer journey stages, engagement strategies, website traffic generation, SEO, paid advertising, social media, and email marketing
• Years 3 and 4: Specialise in elective courses like Data Science, Advanced Computer Applications in Business, Coding, and Web Design, tailoring your learning to your specific interests and career goals

Why study BA (Hons) Marketing?

• Flexible learning in the Liberal Arts tradition: Design a personalized academic path that aligns with your interests and career aspirations within our flexible Liberal Arts framework. This could include a choice from complementary and career-enhancing courses in Public Relations, Media and Advertising, International Business, Finance, investment, accounting, economics, communication, or computer programming
• Holistic business understanding: Build a comprehensive understanding of business, placing marketing and digital technology in context within organizations
• Mastery of digital marketing tools: Learn to leverage digital marketing tools to design and deliver outstanding digital marketing strategies throughout the entire campaign lifecycle
• Global marketing insights: Examine successful global marketing practices and how they contribute to competitive advantage and organizational success
• Product launch and promotion expertise: From concept to product launch, learn how to position and promote products/services with a thorough analysis of the marketplace and effective target audience engagement
• Ethical considerations in marketing: Engage in contemporary debates on marketing ethics and explore diverse ethical approaches to digital marketing