From clothes and technology, to food and entertainment, the products and services we buy help define our lives.

As a marketing professional, youll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.

Your Learning Experience

During our Marketing BA (Hons) course, your studies will comprise of two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. Youll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles.

How does this course enhance my employability?

You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, youll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.

How will my BA (Hons) Marketing degree provide me with the skills needed for my future?

Making your career happen is at the heart of all our Business courses – with every module designed to reinforce the transferable skills youll need in the workplace. Weve also introduced two dedicated modules focusing on career-development skills: Marketing Study and Consultancy Skills, and Preparing for Professional Practice.

Beyond the classroom, youll have opportunities to develop your career through practical experience and wider learning. In your second year, you can spend a semester studying abroad, or take an extra year before your final year studying elsewhere in the EU, or further afield such as the USA, Australia or China.

Once you complete your studies, youll be in an excellent position to apply for graduate training schemes and graduate roles across the business world – from large corporations to small and medium-sized enterprises. Previous graduates have gone on to a variety of marketing roles covering everything from digital marketing and customer experience to market research. Should you wish to push your knowledge even further, the course also prepares you for postgraduate study – for example, on our MSc in Digital Marketing.

Or, if your inner entrepreneur comes calling, you can take inspiration from our previous students outstanding track record, with the combined turnover of Northumbria graduate startups higher than any other UK university.

Whatever you decide to do, youll have strong employability as a Northumbria graduate as every module of Northumbria Business School courses reinforces what you need to succeed. This includes the transferable skills that really matter to employers such as critical reflection and self-learning, collaboration and curiosity, and the ability to solve problems in sustainable and ethical ways.

Mode of Study

3 years Full Time or 4 years with a placement (sandwich)/study abroad