Build critical skills to impact sports audiences with our hands-on sports marketing degree.

Develop critical insights, learn cutting edge digital skills, and understand what it takes to succeed in marketing and digital communication. You'll apply critical, strategic, and creative skills while becoming an ethical and global professional. You'll also impact sports audiences, consumers, and fans across sectors and platforms, and complete exciting practical projects.

Our hands-on sports marketing degree covers:

• managing sporting events
• sports journalism and marketing
• digital content creation and design
• AI, digital marketing, and data analytics
• consumer behaviour and customer insight
• branding and marketing strategy
• digital communications and ethics.

We have worked with industry professionals to design our Marketing and Sports Communication degree. You'll develop analytical, research, communication, personal, and professional skills to help you navigate future challenges and opportunities.

Career opportunities

Our sports marketing degree will help you develop essential transferable skills, such as communication, creative problem-solving, and teamwork.

Some examples of job roles and areas of work for graduates of undefined include:

sports journalism and media relations

sports marketing and branding

sports broadcasting and presenting

talent booking

sports charities

sports and leisure events management