Discover your creative flair and develop your understanding of the key concepts and practices of contemporary marketing and media. Youll explore essential themes from digital marketing and consumer behaviour to discovering the evolution of the media and the role it plays in today's society, preparing you for a variety of career pathways.

Course overview

Elevate your expertise in two dynamic subjects on our Marketing and Media BA (Hons) programme.

Studying marketing will provide you with the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.

On this creative course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop practical skills through optional modules which give you the opportunity to undertake activities such as film making and editing.

There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and enhance your skill set and apply your learning in a creative setting, using industry-standard equipment.

Foundation year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

Your future career

95% of Keele students are in employment or further study within 15 months of finishing their studies (HESA Graduate Outcomes, 2019/20)

Keele's Marketing and Media BA will provide you with a fantastic combination of marketing and media knowledge and experience that you will be able to take into your chosen career

At Keele, there are also a range of internships available to students that will enable you to gain real work experience with employers. This may involve full time or part time positions and roles that will allow you to gain a head start in your career.

Having the opportunity to take an internship will develop your practical skills in industries you may wish to pursue after graduation and the chance to engage with paid work during your time at university and beyond. You will be supported by staff and will be able to discuss your options to tailor your interests and career aspirations.

Media students have secured various roles in video production and other content creation for both local businesses, charities and national companies.

Jobs that a graduate of this course could go on to do include:

Digital Marketing Manager

Communications Manager

Management Consultant

Chartered Management Accountant

IT Consultant

Sales Executive

Logistics Manager