Equip yourself for the marketing challenges of the future. You’ll study a combination of marketing and management theory and practice. This helps prepare you for anything – from launching your own company to innovating at the heart of a global organisation. You critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year, you also develop a valuable understanding of economics, accounting and business law. In the subsequent years, your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics. From law to psychology and modern languages, you take electives from other subjects to open your mind to other disciplines and tailor your degree to your interests.This course prepares you for the workplace while offering the flexibility to tailor your degree to your career path. You’ll engage with dedicated professionals, and be challenged with new perspectives, ideas and approaches. You also benefit from having an Academic Success Adviser who can help you with academic study skills including critical thinking, presenting, academic writing and note-making. You can also spend time enriching your experience by applying for a placement or to study abroad.

This course is accredited by the Chartered Institute of Marketing (CIM). On graduation, CIM accreditation will give you a head start in professional marketing, with exemptions on both the CIM Certificate and Diploma.

Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.

Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.