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Bachelor of Arts (with Honours) - BA (Hons)
Durham City
Full Time
SEP-25
4 Years
Select a course option
Bachelor of Arts (with Honours) - BA (Hons)
Durham City
Full Time
SEP-25
4 Years
Select a an exam type
Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You also have the option to complete the course in three years, or add a placement year.Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.The degree culminates in either a dissertation or project based on an area of marketing of your choice.
Exam type
A levelA level:
AAA Grades / Points required
Scottish Higher:
AAAAB Grades / Points required
Scottish Advanced Higher:
AAA Grades / Points required
Access to HE Diploma:
D:30,M:15 Grades / Points required
Cambridge International Pre-U Certificate - Principal:
D3,D3,D3 Grades / Points required
International Baccalaureate Diploma Programme:
37 Grades / Points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):
H2,H2,H2,H2,H2 Grades / Points required
OCR Cambridge Technical Extended Diploma:
DDD Grades / Points required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):
DDD Grades / Points required
T Level:
Not currently available, please contact university for up to date information.
If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essentialSpecific subjects excluded for entry:General Studies.Information:Applicants taking Science A-levels that include a practical component will be required to take and pass this as a condition of entry. This refers only to English A Levels.
Departments will normally make offers based on Advanced Highers. In the absence of 3 Advanced Highers, where these are not offered by the applicant’s school, offers comprising of Advanced Highers and Highers or a number of Highers may be made on a case by case basis.If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential
If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential
We require 60 credits with a minimum of 45 credits at level 3 (or equivalent). At least 30 level 3 credits at Distinction and in addition at least 15 level 3 credits at a minimum of merit. If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential
If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential
18 points (6, 6, 6) in Higher Level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5. We accept Maths Analysis & Approaches, and Maths Applications & Interpretation.
If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential
Grade 7 in GCSE Mathematics, or B in Core Maths if Maths not taken as an A level is essential.
If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential
At Durham we welcome applications from students of outstanding achievement and potential from all educational backgrounds. We will consider applicants studying T level qualifications for entry to many of our courses. Where a course requires subject specific knowledge and this is not covered within the T level being studied, you may need to supplement your T level studies with a suitable qualification to meet this requirement, for example at A level. Where this is needed this will be clearly stated in our entry requirements. Detailed entry requirements can be found on individual course entries on our courses database.
Students living in
England
£9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this fee has been confirmed.
£9,250 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.
£9,250 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.
£9,250 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.
£9,250 per year
Students from Channel Islands
This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.
£29,500 per year
Students from EU
This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.
£29,500 per year
Students from International
£29500 Per year
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