From launching your own company to innovating at the heart of a global organisation – this course prepares you for your future career path. You’ll study a combination of marketing and management theory and practice. And, by exploring some aspects of psychology, you’ll develop an understanding of human behaviour, which is useful in the marketing world.On this course, you’ll:- critically evaluate organisational and consumer behaviour- learn about the importance of marketing strategy, brand development and new product management- develop a valuable understanding of economics, accounting and business law- study digital marketing, consumer behaviour, international marketing, and marketing analytics and metrics- prepare for the workplace while tailoring your degree to your career path.You’ll engage with dedicated professionals who will challenge you with new perspectives, ideas and approaches. You benefit from having an Academic Success Adviser who can help you with academic study skills. These include critical thinking, presenting, academic writing and note-making.You also have the opportunity to enrich your study experience by applying for a placement.

This course is accredited by the Chartered Institute of Marketing (CIM). On graduation, CIM accreditation will give you a head start in professional marketing, with exemptions on both the CIM Certificate and Diploma.

Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.

Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.