From influencer marketing and the rise of AI tools to the move towards flexible working, the world of marketing and management is changing. This evolution means there are lots of roles for managers and marketers to pick from in market research, PR and brand consultancy. And we’ll help you find where you fit. Our course combines business management with marketing theory and practice. You’ll focus on the principles of marketing and management before unpicking more specialised areas. These include advertising, consumer psychology and market analytics. Campus is buzzing with conversations about our latest research on social justice, good governance and sustainability too. Graduating with a BSc in Marketing and Management will improve your employment prospects in this highly competitive sector. You will be well-placed to pursue roles in B2B and B2C marketing, communications, market research, public relations, brand consultancy and social media. Your studies in management will be useful to the pursuit of management positions.