If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing this is the course for you KEY FEATURES OF THE COURSEBSc Hons Marketing and Data InsightsOn this course you can combine your interests in marketing and business technology to develop skills which will enable you to forge a career in areas like management of big data marketing insights business analysis or consultancy Youll gain broad knowledge of current and future business technologies including different types of databases decision making systems and ecommerce Youll also critically evaluate the commercial management of IT and explore the strategic importance of business analytics Youll develop the ability to use this knowledge to inform strategic decisions and to evaluate and propose ITrelated solutions to marketing problemsProfessionally accreditedThe Chartered Institute of Marketing CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession maintain professional standards and improve the skills of marketing practitioners We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM These qualifications are highly sought after by employers and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career Tailor your degreeWith a range of optional modules across areas such as social media copywriting brand impact and sustainability youll be able to tailor your studies to your area of interest and your career goals HOW YOULL LEARN Our teaching methods will be varied interactive and engaging You will take part in Lectures and seminars led by our own tutors as well as occasionally by guest speakers from the marketing world Individual and groupbased practical assignments such as creating advertising slogans blogs infographics social media profiles videos and TV commercials Many of these will be for real company briefs Visits to exhibitions trade fairs and companies Placements and internships Research projects YOUR CAREER Demand for data insight specialists in marketing is high Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management marketing insights purchasing or logistics This course would also set you up for a range of postgraduate study including MSc Marketing Management MBA MSc International Business and Marketing