Overview

On this MSc Marketing and Brand Management course you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.

You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ products and services through the use of various marketing communication channels. This includes traditional as well as digital channels such as

Instagram
TikTok
YouTube
or LinkedIn.

You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.

The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.

There is a work placement option for those who start the course in September or January. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career.

Career prospects

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as:

brand managers
brand strategists
marketing executives
account planners
brand coordinators
advertising account executives
corporate communications executives
marketing communications managers