Marketing Analytics MSc
University of Southampton
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.2) View reviews

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Different course options
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Qualification

MSc - Master of Science

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Location

Highfield Campus

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Study mode

Full Time

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Start date

SEP-25

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Duration

1 Year

Course info

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Qualification

MSc - Master of Science

Location

Highfield Campus

Study mode

Full Time

Start date

SEP-26

Duration

1 Year

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Qualification

MSc - Master of Science

Location

Highfield Campus

Study mode

Full Time

Start date

SEP-25

Duration

1 Year

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Marketing
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Computer Science
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Course info

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing ...Read more

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.MSc Marketing Analytics is aimed at those who have- an undergraduate degree in marketing and a good understanding of quantitative studies or , marketing work experience looking to specialise within an analytics role.

Key stats

Marketing
  IDP Connect
WUSCA ranking:
WUSCA student ranking
These are the 2025 rankings, based on ratings given by past and current students.
64/279
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2026
11th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2026
17th
What students say
SR
Student Reviewer
13 Feb 25

I love the whole feel and experience of this..Read more

M
Manish
28 Oct 24

The facilities and support provided by the Uni to the students are best that a student can expect from the Uni...Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

Youll need a 2:1 degree that demonstrates evidence of quantitative or qualitative study, in subjects such as marketing, analytics, engineering, social sciences, economics, management, statistics, operations research, management science, information systems, pure science, or computer science.

Tuition fees

Students living in

Domestic

£15,800 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£31,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£31,500 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Data Analysis reviews

Data Analysis
Data Analysis
Marketing
Business Studies
SR
Student Reviewer
13 Feb 25
Data and Decision Analytics MSc
I love the whole feel and experience of this...
Read more
M
Manish
28 Oct 24
Data and Decision Analytics MSc
The facilities and support provided by the Uni to the students are best that a student can expect from the Uni....
Read more
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Uni info

University of Southampton , Southampton

The University of Southampton boasts a rich legacy of excellence in education, combining over a century of heritage and tradition...

Student rating
( 4.2) View reviews
CUG ranking
17th
University of Southampton
University Road Southampton SO17 1BJ United Kingdom
Nearest train station: St Denys  0.6 miles away

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