The course has been designed to give you the practical marketing and consultancy skills to add value to your organisation, as well as match and exceed the knowledge and skills employers require.You will learn:the importance of market research in informing marketing decisions, the stages of the marketing research process, and techniques used to commission, perform and execute researchadvanced data analytics skills by investigating and interpreting data within the context of marketing-related questionshow to use market and customer research and insights to better inform current and future marketing activityhow to apply the skills and knowledge acquired in the previous modules to improve strategies and campaigns.