This three-year accelerated degree at Edinburgh Business School is suited to those who have completed A-Levels. The MA (Hons) Marketing programme is designed to develop key knowledge and skills related to professional marketing practices.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing 
• Sustainable marketing

Our Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

During this three-year degree, youll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. Youll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. Youll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, youll develop personal abilities in teamwork, communication, and presentation.

Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. Youll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, youll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.