Overview

Good marketing is pivotal for business success. From delivering customer value to devising creative digital communications, marketing is a key area in the contemporary business world and offers many exciting and rewarding professional opportunities.

The Marketing MSc offers valuable and career enhancing pathways to study contemporary marketing principles and theories that are grounded in academic research and real world practice. The course is accredited by the Chartered Institute of Marketing (CIM), and it is possible to gain sought after CIM qualifications in professional marketing and become a member while studying at Brunel Business School. You can obtain the CIM Certificate or Diploma in Professional Marketing at an approved training centre, and you have certain exemptions from the courses.

You will develop vocational and creative skills, systematic and critical thinking, and expertise that will enable you to generate, implement, and evaluate marketing and branding activities that will deliver value to employers and customers. Cutting edge academic and applied knowledge and experience can be obtained from all our modules whose teaching is grounded in the global practice of marketing in the twenty-first century.

Careers and your future

The course offers an excellent preparation for a career in marketing or associated fields, and in a myriad of organisations which require marketing services.

We were one of the first business schools to offer postgraduate placements and you can now put your learning into practice through our six to twelve week or year-long work placement option. Find out more on our work placements page.

Our programmes are built with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number of job roles, including: Business analyst; Business development manager; Marketing manager; Media buyer/planner; Management consultant; Project manager; Sales executive; Web content manager.