Curious about studying Management with Digital Innovation and Analyticsat Royal Holloway, University of London? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Science (with Honours) - BSc (Hons)
Main Site
Full Time
Sep 2026
3 Year
Our School of Business and Management has a fresh and intellectually challenging approach to management research and education. Studying Management with Digital Innovation at Royal Holloway means that you will learn from internationally renowned experts who will share their research and experience so that you gain knowledge and skills required to use and manage digital technologies in fostering innovation and developing business opportunities in a global and changing environment. Your specialist knowledge in digital innovation, combined with interpersonal and transferable skills, will lead to excellent career prospects in management as these skills are in high demand in corporations, both in the UK and around the world. You will build on your skills and abilities in all the key areas of management, and you will develop both critical and applied understanding of how to integrate digital technologies such as business analytics, social media, and business process applications to innovate a business strategy and operations.Duration: 3 years full time
This module will describe the key principles of academic integrity, focusing on university assignments. Plagiarism, collusion and commissioning will be described as activities that undermine academic integrity, and the possible consequences of engaging in such activities will be described. Activities, with feedback, will provide you with opportunities to reflect and develop your understanding of academic integrity principles.
In this module you will develop an understanding of the basic concepts of accounting, examining its role in organisations and society. You will consider the basic components of financial statements, including income statement, balance sheets, and cash flow statements, and the procedures and techniques for the preparation of these. You will also look at the principles of financial decision making and how to analyse accounting information
In this module you will develop an understanding of information systems and how they have become the backbone of contemporary businesses. You will consider how they are used by business managers as a tool for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. You will also examine the broader organisational, human and information technology dimensions of information systems and how they can be used to provide solutions to challenges and problems in the business environment.
In this module you will develop an understanding of the formal economic, political and legal institutions, as well as cultural, religious, and linguistic differences that must be taken into account when conducting business across borders. You will look at how the global context in which companies operate has evolved over time, considering the role of foreign direct investment and internationalisation strategies. You will examine the motivations for entering a foreign market, the factors determining whether a company enters on their own or in partnership, the risks of entry and how they are analysed, and how companies negotiate with governments.
In this module you will develop an understanding of key management concepts, theories and practices. You will learn about the development and shifting of key paradigms in management, and how management knowledge can be regarded as a social construct. You will also consider how you can enhance your employability through skills in critical analysis.
In this module you will develop an understanding of the academic skills that are both transferable and of value to employers. You will consider how employability skills can be developed throughout your undergraduate studies, and identify the kinds of experiences that you can benefit from beyond the classroom. You will also examine contemporary issues in management and reflect on how you can become a more effective learner.
In this module you will develop an understanding of organisation as a process and the organisation as an entity. You will look at key managerial activities, examining classical ideas about organisation with the context of nationalisation and humanisation. You will see how these ideas reappear, albeit in a modified form, in contemporary organisations, looking at organisational forms and modern management techniques such as culture management, emotional labour, and charismatic leadership. You will also consider Max Weber's distinction of formal and substantive rationality and Anthony Giddens' formulation of the duality of action and structure.
In this module you will develop an understanding of quantitative studies and how they are employed in Management and Economics. You will look at how quantitative studies relate to differences, associations and relationships in groups and populations, and examine a range of statistical techniques.
In this module you will develop an understanding of the practice of problem-solving in organisations. You will look at the models, frameworks, tools and methods used to deal with the complexities of decision making in different types of organisations, including the implementation or use of information systems and technologies. You will consider which courses of action are most appropriate for particular management situations, and examine techniques used by managers to gain insights into situations and structure potential solutions to perceived problems, including concepts of non-linearity, self-organisation, creativity and chaos.
In this module you will develop an understanding of the significance of human resource management in organisations. You will look at the links between product market and human resourcing strategies, the role of human resources planning in workforce management, and polices such as employee participation and involvement, including the role of trade unions in employment relationships. You will examine the regulation of labour markets, employment discrimination and conflict and resistance at work. You will also consider specific human resources practices, such as recruitment and selection, training and development and pay and performance management.
In this module you will develop an understanding of the technical and non-technical aspects of management accounting. You will look at traditional costing methods and techniques, such as contribution volume profit analysis (CVP), budgeting, responsibility accounting, transfer pricing, and decision-making, alongside more innovative management tools, including activity based costing (ABC), activity based management (ABM), and the balanced scorecard. You will examine the issues underlying pricing and product offering and consider the importance of quality and cost control as strategic objectives for improving organisational performance.
In this module you will develop an understanding of the marketing strategies used by organisations. You will look at the elements of the marketing mix and their critical interrelationships, examining the competitive environment, customer insights, market information systems, business models, enterprise competencies, control, evaluation and innovation. You will also consider the sustainability of marketing practices in an increasingly globalised consumer society.
In this module you will develop an understanding of the design, planning and control of operating systems for the provision of goods and services. You will look at the tools and techniques used in the development of operational systems and the factors that affect the choice of operating methods. You will consider approaches to the planning cycle, inventory management, and production control techniques, including capacity planning, and the merits of push and pull systems. You will also examine quality control and its management in practice.
In this module you will develop an understanding of the role of project management within organisations and its value in achieving organisational objectives. You will look at the process of planning, scheduling, monitoring and controlling resources for the achievement of a focussed objective. You will consider the factors involved in promoting organisational change and critically examine the problems of implementation. You will analyse techniques for the monitoring and the control of projects, and approaches to risk management.
In this module you will develop an understanding of the theories of strategic management. You will consider these theories in the context of contemporary business operations, including the political and regulatory frameworks, in response to technological change, financialisation, the development of new business models, and changes in the way corporate performance is assessed. You will look at key concepts and debates in the theory of corporate and business strategy, and examine the changing context in which corporate strategy is formulated and implemented.
In this module you will develop an understanding of the main managerial and technological principles which underlie business and analytics. You will look at the impact of business data analytics on product and service innovation, and examine the main challenges and risk related to business data analytics activities within organisations. You will learn how to carry out a variety of business data analytics techniques, and consider the impact of legislation, regulation and ethical codes of practice on business data analytics programmes and the organisations running them.
In this module you will develop an understanding of the principles and concepts of Enterprise Resource Planning (ERP). You will look at how firms use ERP systems for strategic effectiveness and consider the key strategic issues facing managers seeking to deploy and exploit such systems. You will examine the challenges facing those responsible for the selection, implementation and management of ERP projects, and gain practical experience using SAP software and other enterprise-level applications.
In this module you will develop an understanding of the main technological and managerial principles behind digital innovation. You will look at the revolutionary impact of digital technology on product and service innovation, and examine the main challenges and risks related to digital innovation initiatives within organisations. You will consider how the latest digital technologies can be used to lead innovation initiatives and analyse the implications of the external socio-economic and regulatory context for digital innovation within organisations.
Having gained an understanding of the workings of key corporate functions in their prior courses, this course will increase students' understanding of the opportunities and challenges that arise from the external business context in the early 21st century. These are evaluated from the perspective of a range of corporate functions and appropriate corporate response structures identified.
In this module you will develop an understanding of social networks and social media platforms from multiple perspectives. You will look at the growth of social media and the connectedness of the networked society, considering recent advances in network science, social psychology, and marketing. You will examine the role of social networking technologies in enabling business innovation and societal change, and critically assess positive and negative impacts of these technologies.
Founder’s - Accommodation Type - Catered, Single and Shared Rooms Shared Bathroom and Kitchen, Single Gender Corridors- From £5,196.65
3.9Royal Holloway, University of London, was founded over 170 years ago. It has been at the forefront of social change sinc...
