Course summary

• Develop the creative, theoretical and technical skills required for a successful PR career
• Explore communication theory, practice and research through wide-ranging learning methods
• Learn how the industry works - build relationships and develop reputations with real-life briefs
• Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
• Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders

This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.

You learn through

• practical projects
• lectures and seminars
• commercial opportunities with real-world clients
• critical thinking and group work skills
• employability workshops
• guest speakers and masterclasses
• webinars with industry specialists
• development of your online showreel

Future careers

This course prepares you for a career in

• public and private sector organisations
• PR agencies
• charities
• pressure groups
• voluntary sector. Organisations

This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.