Overview

Unlock your potential as a marketing leader and changemaker – learning techniques to develop teams and processes, win confidence and become a catalyst for change.

You’ll gain an advanced understanding of leadership styles, effective people management and the principles underpinning general marketing management via simulation workshops – mastering the art of resolving conflict and managing change while emphasising the application of skills in real-world situations. You’ll also gain strategies to inspire trust and encourage personal growth – developing your own personal management style, based on your individual qualities.

Alongside this, you’ll build on your marketing knowledge – learning how to speak to your audience, utilise marketing functions, build integrated strategies and respond to the constant changes in society.

In your final term, you’ll complete a major business project or written dissertation – researching, analysing and applying your knowledge to a real business case.

Careers

Throughout the year, you'll define and develop your career with dedicated one-to-one support from our Careers, Enterprise & Industry team. They'll help to organise industry placements and build life-long connections.

You'll graduate with strong leadership skills, and have the ability to confidently adapt to ensure you thrive in the global business arena. This will set you up for a successful career in:

• Private and public sector management
• Social enterprise
• Management consulting
• A family business
• A start-up
• Business development