As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.

You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.

Our MA Fashion Marketing sits in a suite with the following courses:

• MA International Fashion Management
• MA Fashion Communications
• MA Luxury Fashion Brand Management

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Key features

• Gain knowledge and understanding of new and established marketing practice across different areas of the fashion industry, and choose your specialist focus
• Combine marketing practices and theoretical related studies
• Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up
• Benefit from industry speakers such as senior marketing executives from leading fashion brands
• Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning.
• Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design
• Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.
• Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York
• Prepare for further postgraduate study, such as PhD.

What you'll study

Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.

How you’re taught

Teaching and learning experiences will include:

• lectures
• seminars
• workshops
• individual and group tutorials
• peer group activities
• presentations
• directed and self-directed learning
• access to NTU's online workspace
• team working
• personal development planning
• work-based learning

Assessment

Assessment is 100% by coursework and involves:

• case studies
• an industry report
• presentations (both individual and team)
• a project proposal
• an individual research project

Careers and employability

This course will prepare you for senior management roles across the fashion industry, in areas such as:

• fashion marketing management
• fashion brand management
• consumer and market intelligence
• retail management
• fashion buying
• marketing consultancy
• marketing ethics and sustainability
• public relations
• fashion journalism
• entrepreneurial business concepts

The skills and knowledge you'll learn through this course will be transferable to roles within other industries.