MA Fashion Marketing

Nottingham Trent University

Fashion marketing is at the heart of shaping how brands connect with audiences in a fast-changing global industry. As digital-first strategies, social media, and sustainability redefine the fashion landscape, this course blends creativity with strategic thinking to help brands thrive. It equips you with advanced theoretical knowledge and practical skills to innovate and lead in a fast-paced, digital-first industry. Our curriculum blends creativity with strategic thinking, focusing on: Positioning; fashion brands in global markets; Digital marketing and social media strategies; Consumer behaviour and cultural insights; Retail analytics and data-driven decision-making; Sustainable and ethical marketing practices. Through live projects, case studies, and collaborations with leading brands, you’ll gain real-world insights and build a professional portfolio that sets you apart. This course prepares you for senior roles in fashion marketing or entrepreneurial ventures, ensuring you graduate with the confidence and expertise to thrive in a competitive global market.