Course overview

Make your mark on the global fashion industry by driving change with purpose, innovation and lasting impact.

The Fashion Marketing online course is designed to equip you with the skills and mindset to become a changemaker and leader in the global fashion industry. By mastering marketing fundamentals through a creative lens, you’ll learn to analyse market challenges, seize opportunities, and craft sustainable solutions.

Guided by our ethos 'the world needs creativity, this course fuses innovative thinking with marketing expertise to prepare you for the fast-paced and competitive fashion landscape. With a focus on practical application, you’ll develop a stand-out skill set to excel both during the course and in your chosen career.

The flexible course structure combines specialist and shared units with its parallel online course, MA Fashion Business. This enables you to tailor your learning to your goals and areas of interest, expand your professional network, and engage with diverse perspectives worldwide.

Delivered by the renowned Fashion Business School at London College of Fashion, you’ll delve into topics including Marketing Strategy, Consumer Behaviour, Product Design Management, Branding and Fashion Trends, with employability embedded in every element.

Our students don’t just excel in their fields - they lead with a sense of purpose and positive impact. Innovative units, assessments and a final Capstone Project give you hands-on experience, enabling you to identify opportunities, tackle challenges, and lead transformative initiatives.

Rooted in UAL’s commitment to social, racial, and environmental justice, our Fashion Marketing Master's empowers you to champion sustainability, drive ethical practices, and promote diversity and inclusion in your current and future roles.