MA Fashion and Luxury Brand Management
Istituto Marangoni

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Different course options
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Qualification

MA - Master of Arts

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Location

Istituto Marangoni London

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Study mode

Full Time

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Start date

JAN

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Duration

15 months

Course info

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Qualification

MA - Master of Arts

Location

Istituto Marangoni London

Study mode

Full Time

Start date

JAN

Duration

15 months

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Location

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Domestic
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EU
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Course info

This programme is for participants whom have previous undergraduate level study or proven work experience, Students complete the programme with branding and management skills for various positions within the fashion, luxury and creative industries fully realising through both academic study and professional placement and projects the global luxury marketplace. This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand ...Read more

This programme is for participants whom have previous undergraduate level study or proven work experience, Students complete the programme with branding and management skills for various positions within the fashion, luxury and creative industries fully realising through both academic study and professional placement and projects the global luxury marketplace. This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. Among other things, social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, digital media and e-commerce platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

Modules

Module Options
IDP Connect

Entry requirements

Students need to have an UK Bachelor's Degree with normally 2:1 or equivalent qualification.

Tuition fees

Students living in

Domestic

£19,250 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Oct 2024: £19,250, Enrollment Fee: £4,400, 27 Jan 2025 £19,250, Enrollment Fee £4,400

£28,450 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

Oct 2024: International fees: £28,450, Enrollment Fee: £4,400, 27 Jan 2025 International fees £28,450, Enrollment Fee £4,400

£28,450 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

Oct 2024: International fees: £28,450, Enrollment Fee: £4,400, 27 Jan 2025 International fees £28,450, Enrollment Fee £4,400

IDP Connect

Uni info

Istituto Marangoni
30 Fashion Street Tower Hamlets E1 6PX United Kingdom
Nearest tube station: Aldgate  0.2 miles away Nearest train station: Bethnal Green  0.4 miles away
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