This course brings together the latest research on digital media and content creation and will provide you with a detailed understanding of the global media landscape.You'll study key aspects of the media industries, the changes and platforms that have emerged from digitalisation and how content is created across different media.The course has a focus on understanding creativity and storytelling within all forms of media and how content creation, narrative and media audiences interact in contemporary media environments. You'll learn how stories are constructed across digital media platforms and how multimedia is understood by audiences.You'll be drawn into a conversation about the international reach of digital media, and how convergence, globalisation and increasing platformisation have altered communications across cultures. The course looks in detail at several key media sectors and how they work, including the use of data platforms, convergence, audiences and semiotoics in contemporary digital media industries.