The MA Digital Fashion Innovation course at Arts University Bournemouth positions students at the forefront of the digital revolution in fashion. The course challenges creative boundaries while embracing advanced digital technologies across multiple disciplines. With a strong emphasis on practice-based research, students delve deeply into innovative methodologies and acquire transferable skills that span multiple industries. The curriculum not only interrogates contemporary practices but also pioneers new ones, preparing graduates to lead in both existing and emerging fashion fields. Course information Students embark on a journey through various realities, exploring digital-only products (DOPs), augmented realities (AR), and digital textiles. This dual approach equips graduates to fluently navigate both the digital ('URL') and physical ('IRL') sides of the industry, optimising designs for each. Central to the curriculum is the concept of 'Phygital' fashion, where digital and physical worlds converge, encouraging students to influence the evolving dynamics of fashion consumption and experience. MA Digital Fashion Innovation represents an exciting opportunity for you to challenge and build on your previous achievements and to study at an advanced level. The course provides specific discipline-focused project work aimed at enabling you to take the right path towards your chosen career in industry or progress to further study at doctorate level.