Introduction

Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight.

You will get access to international events expertise paired with academic rigour.

This will enable you to enhance your professional practice, creative perspectives and approaches, while critically evaluating current industry norms.

Course details

This MA is built to help individuals find success in the events industry, with the capacity to address the needs of students with differing levels of expertise.

Understand event management and the business context in which events operate. Examine the impact of the digital economy on event management and design your own digital event. Consider the sustainability of events and undertake your own events research project.

Careers and opportunities

Upon graduating from the course, you’ll be able to explore a variety of different progression paths - from corporate roles such as client entertaining and exhibitions, to non-profit roles like sponsorship coordination and campaign planning.