This unique programme introduces the ways in which brands are developed and used, and helps you understand how the growth of branding – in business, politics, government, sport and culture – has changed the societies we live in.This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our compulsory modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens.You’ll also gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.You’ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications.