Luxury Brand Management - MA
Birmingham City University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.1) View reviews

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Different course options
2 options available
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Qualification

MA - Master of Arts

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Location

City Centre Campuses

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Study mode

Full Time

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Start date

JAN-25

time
Duration

1 year

Course info

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Qualification

MA - Master of Arts

Location

City Centre Campuses

Study mode

Full Time

Start date

JAN-25

Duration

18 months

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Qualification

MA - Master of Arts

Location

City Centre Campuses

Study mode

Full Time

Start date

JAN-25

Duration

1 year

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Subjects

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Marketing
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Location

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Course info

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.Whats ...Read more

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in the course?

The course encourages you to develop the skills and competences of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

Enhancing Employability Skills

Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.

Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.

The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.

Professional Placement option

This course offers an optional 20-week Professional Placement, available to full-time students after the end of the Master’s year. The Professional Placement will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Please note that an additional fee is payable if you choose to pursue the Professional Placement version of the course.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
76/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
51st
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
92nd
What students say
M
Mandeep
04 Oct 24

Great location easy to get to via public transport. Large range of facilities and easy to access support for your course from staff. Could improve the in person support for..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

For latest entry requirements please visit the BCU website

Tuition fees

Students living in

Domestic

£12,075 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Sep 2024; Jan 2025: £12,075 in 2024/25.

£17,710 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

Sep 2024; Jan 2025: £17,710 in 2024/25.

£17,710 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

Sep 2024; Jan 2025: £17,710 in 2024/25.

IDP Connect

Latest reviews

Latest Brand Management reviews

Brand Management
Brand Management
M
Mandeep
04 Oct 24
Fashion Communication with a Foundation Year BA (Hons)
Great location easy to get to via public transport. Large range of facilities and easy to access support for your course from staff. Could improve the in person support for...
Read more
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Uni info

Birmingham City University
1 Curzon Street Birmingham B4 7XG United Kingdom
Nearest train station: Birmingham Moor Street  0.2 miles away
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