Journalism and public relations have entered a new digital age and this programme provides a fusion of traditional practice and new, emerging methods that are shaping the future of both subject areas.You’ll learn how to research, write and edit news and features for online and print platforms – including our own hyperlocal news website Salford Now – while also developing the skills you need to work in the world of PR.From podcasting to political journalism, content creation to crisis communications, you will gain a firm grounding in the theory and practice of both journalism and PR. You will also investigate how they can work together.You’ll be based in our state-of-the-art campus at MediaCity, with access to cutting-edge facilities and close proximity to global organisations such as the BBC and ITV, as well as smaller independent creative industries and PR agencies.