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International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.WHY THIS PROGRAMMEYou will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.You will foster a critical appreciation of relevant theories and
International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.
WHY THIS PROGRAMME
You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.
Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.
We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.
Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.
Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing or management, or you will have at least 2 years work experience in marketing or sales.
The University of Glasgow is one of four ancient universities in Scotland, founded back in 1451.
Alumni include seven Nobel Prize winners, Scotland’s First Minister and a Prime Minister, while Albert Einstein gave a lecture on the theory of relativity there back in 1933.
The university has over 7,000 postgraduate students from 140 countries around the world, taking up taught and research degrees. Study options vary from Financial Economics to European Studies.
The university consists of four colleges:
College of Arts
College of Medical, Veterinary and Life Sciences
College of Science and Engineering
College of Social Sciences
There are three campuses making up the university. Gilmorehill Campus – this is the main campus and it centres on a grand neo-gothic building, with modern facilities and stunning views across the city.
Where you'll study
The Fraser Building
65 Hillhead Street
Glasgow, City Of